Winning Hearts and Minds with User Experience
Not too long ago, successful applications could focus on feature functionality alone. Today, they must also be beautiful, accessible, and intuitive. In other words, designed for user experience (UX) – because when they are, users are far more productive, more forgiving, and generally happier. Who doesn’t want that? This session will explore the psychology behind a great user experience, examine the key principles of good design, and illustrate how we can apply them to our own projects. Together, we can make user experience a priority, and by doing so, win the hearts and minds of our users.