Mia Urman is an Oracle ACE DIRECTOR and a world-class expert in Oracle development tools including – Forms, Reports, ADF and the more recent mobility tools. In her seven years at Oracle Israel, Mia was both a senior support analyst and product manager of Oracle Developer Suite, JDeveloper, and IAS/Java technologies.. She is the founder of Qesem Consulting, a boutique consulting firm that boasts an elite list of enterprise clients including MasterCard, Bank of Israel, Ministry of Agriculture, IBM, Discount Bank, Nice, and Motorola. While providing services to Qesem Consulting customers, Mia became intimately familiar with some of the leading challenges facing Oracle Forms/ERP clients and co-founded AuraPlayer (formerly OraPlayer), a development house providing solutions in the mobile, SOA, integration, auditing, and monitoring fields. AuraPlayer creates web services from Oracle Forms/EBS business logic. She currently serves as AuraPlayer’s CEO. Mia is a seasoned presenter on Oracle technologies presents often at OOW, Kscope, UKOUG, DOAG and Collaborate.